Keyword Research

Keyword research is an important part of any SEO strategy. It helps you understand which keywords people use when searching for information on your site. This will allow you to create content that matches those terms.

Start with Competitor Research.


If you’re looking to find out what keywords other sites are ranking for, there’s no better place to start than by checking out your competitors’ backlinks. Backlinks are links pointing to your website from another site. They’re often used as a measure of popularity and authority. So, if you see a competitor has a lot of backlinks, then you should consider using some of these same keywords.

You can do the competitor research in semrush by following below steps.

1. Backlink Gap (via Semrush)


2. Keywords Gap (via Semrush)


Analyze the Competition’s Keyword Strategy.


Once you’ve found a few keywords that seem promising, you need to analyze them further. This means finding out more about them, such as who else is targeting those keywords. It also means analyzing the competition. What keywords are people actually searching for? Are they getting good results? Is there room for improvement?

Identify the Most Popular Keywords.


To find out what keywords people are using to search for your product or service, use Google’s Keyword Planner. Simply enter your main keyword into the search bar and click “Search.” Then select “Keyword Ideas” under “Organic Search Results.” From here, you can see the number of monthly searches for each keyword idea.

Create an Effective Listing Page.


If you’re selling products online, then you need to make sure that your listing pages are optimized for search engines. This means that you should include relevant keywords throughout the text of your description and title tags. It also means that you should include images with alt tags so that they will appear when users search for those terms.

Write Great Titles and Descriptions.


A good title tag is one that describes what’s inside the video without being too long. Ideally, it should be between 60 and 80 characters. A good description tag is similar, but longer. It should contain enough detail to entice people to click through to watch the video.

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