We all know that the first impression of a product, whether it is an item on sale or service being offered, can be crucial to its success. The same applies to websites. When you visit a website for the first time you are looking for information about what it has to offer and how you can interact with it. If your site is not immediately inviting and easy to use, customers will lose interest. You may have designed your site so that every page is optimized for search engines. Here are the 10 Ways to Make Your Website More Efficient and Attractive.
Make your website more responsive
You already know that your website is not going to magically become very attractive or load very quickly if you can’t make it responsive to a wide variety of screen sizes and resolutions. In fact, you should expect it to be considerably slower and less accessible. According to Nielsen Norman Group, as of 2015, only 20 percent of websites are responsive, leaving a lot of people out of the love fest for dynamic websites. While you have your own reasons for wanting your website to be responsive, many websites that aren’t accessible to mobile users fall into this category. Improving website responsiveness by implementing one of the techniques that follow is a simple and important step to improving the user experience and, in turn, boosting your conversion rates.
Improve the design of your website
Websites that are well designed are more likely to attract more visitors and customers than poorly designed sites. Many companies create too many links and it makes the website harder to navigate for visitors. To fix this, you can break down these links into smaller bits to make the site more user-friendly and even more attractive. SEO If you haven’t done so already, you should get your website indexed by Google. It may not make a big difference at first, but over time, it can significantly increase the number of visitors to your website. This is because the more you have on the search engine, the more it has to index. YouTube can also help.
Optimize your content for search engines
The best way to make sure your website is indexed by search engines is to create valuable and relevant content for them. As the saying goes, all you have to do is “speak their language” to your audience. Use headings and subheadings, and bullet points to help search engines categorize and rank your website. Subheaders and numbering are important for search engines as well. For example, put the URL in a subheader so Google can more easily recognize your website when it has to crawl the website. Use a font size of 22 or 24. Anything smaller than that and Google will not be able to recognize your website. Make sure that your website has plenty of high-quality images on it. Use free images on your website that you can find on Google Images and other websites.
Use a professional domain name
It’s one of the easiest ways to attract potential customers to your website. The domain name you use is going to be a major part of any marketing strategy for a long time. If you’re buying domain names yourself, then it’s even easier to get a great domain name. Have a unique title What’s in a title? A lot, as it turns out. Customers who land on your site are going to be landing there because they thought it was relevant and valuable. One of the things that will make your website more attractive to customers is if the title is unique.
Use different fonts and colors
Change your background colors Use animated images or video Use larger images Don’t go overboard with the number of buttons Using a good text editor Use a search engine optimizer Select elements that relate to your niche Use social media to advertise your site Use video Set up a pay per click (PPC) campaign Use fewer distracting images Use symbols for emphasis Set up a “send to your email” feature Set up a sitemap Set up an auto-responder Use a contact form Use automatic creation of galleries and forms Use a simple service where you control the number of users and when they can create new galleries or forms Use a personal homepage Make sure your categories are clear If you want to get a business website, you have to learn how to make a site.
Create a navigation menu
It can be as long or short as you want, depending on your website. Choose the right order At the top should be information that will not be seen often (authorities, events, local news, FAQs), at the bottom a list of featured items, like most popular categories, the most popular products, and so on. It helps a lot when they are listed in the index that appears on the right of the page. Ensure all items can be displayed If you have a lot of products or services on your website, it may help to switch between pages that are similar, which will also make navigation much easier for users.
Include a contact form on your website
One of the most crucial ways to connect with your visitors is through an email form. To make it work, you need to follow these simple steps: Make the form very clear. Don’t include too many questions, so visitors have no doubt about the answers. For example, “What’s your name?” rather than “What’s your email address?” Use a clear text area. Rather than having multiple fields with thousands of characters, each field should be about 4 lines. Provide simple options that allow visitors to easily fill out the form. This is to avoid errors. It’s good to allow your visitors to change their choice if they wish. Remove any extraneous information and redirect the user to a confirmation page.
Website analytics for better planning
Website analytics is already one of the most important marketing tools available in your arsenal. But do you know what you can do to make your website even more effective? Because there are so many options out there, it can be a bit overwhelming to figure out the best ways to monitor and analyze your website’s visitors. It’s understandable if you’re not sure where to begin. It is important to note that you should perform regular site audits to ensure that your analytics are up to date and that you’re using the most effective software for your audience.
Consider using Facebook Business
Add social media buttons
Add Social media buttons are a great way to advertise your website and increase your conversion rate. These buttons allow you to easily integrate social media accounts into your website. You can have an open ended link in your header (also known as “breadcrumb”) and have social media accounts drop down from the menu. Make sure you’re using a very clear and descriptive title, along with a URL for your social media account that makes it easy for your visitors to find you. Make sure you have two options in the menu, one for your name, website, and email address. You should use a short URL for social media that is a maximum of 65 characters. It’s also good practice to have a descriptive description for each of your social media accounts.
Conclusion
The following article shows you 10 best practices for making your website more efficient and more attractive, whether you are an individual looking to make a few bucks or a large business looking to expand into new markets. But it is not going to be necessarily the main selling point of your website. In order to use this approach, you need to look at what users get out of the feature. Contact Spider Web Solutions today. Our experienced website developers provide expert web design and development services to our clients. We provide a variety of web design and development services, from creating mobile web development solutions and responsive website designs to building custom e-commerce and intranet experiences using the latest and proven web technologies.